João Generoso

JOÃO IS A MULTIDISCIPLINARY DESIGNER CREATING FLEXIBLE VISUAL SYSTEMS AND DEVELOPING INTERACTIVE DESIGN TOOLS


Always exploring new means of visual expression, he has experience in graphic and motion design, creative coding, procedural 3D modeling, interfaces and signage.

Based in São Paulo, Brazil, João has worked on many award-winning projects worldwide, collaborating with global brands such as Google, Itaú, Microsoft, and Nike.

CONTACT
hey@joaogeneroso.com

SOCIAL
Instagram LinkedIn

João Generoso

EXPERIENCE

INDEPENDENT DESIGNER
Graphic design, development of interactive design systems, motion design, and 3D modelling
2021..ongoing



BIJARI
Graphic design, creative coding and art direction
2021..ongoing



0E1 ARQUITETOS
Communication internship and architectural visualization
2021

AWARDS & ACKNOWLEDGEMENTS

IF DESIGN AWARD
2024 — Sumaúma
2023 — Nike Ibirapuera



LATIN AMERICAN DESIGN AWARDS
2024 — Sumaúma, Gold
2023 — DemonumentaRA, Silver



BRAZIL DESIGN AWARDS
2024 — Sobre Nós, Silver
2024 — Arqueologias do DOI-CODI, Bronze
2023 — Sumaúma, Shortlist
2022 — Nike Ibirapuera, Shortlist



BRAZILIAN DESIGN BIENNIAL
2024 — Nike Ibirapuera


IBERO-AMERICAN DESIGN BIENNIAL
2024 — Sumaúma


DESIGN FOR A BETTER WORLD
2024 — Sumaúma


CAU/SP: DESIGNING THE FUTURE
2023 — Novas Ocupações

CLIENTS

COMPANIES & INSTITUTIONS
Google
Heineken
Itaú
Microsoft
Nike
Stone
Sumaúma
University of São Paulo
World Animal Protection
Young Lions Brazil



AGENCIES & STUDIOS
Alles Blau
Biabum
Bijari
EST.31
FutureBrand

EDUCATION

UNIVERSITY OF SÃO PAULO (FAUUSP)
Bachelor's degree from Faculty of Architecture and Urbanism and of Design
2016..2022



UNIVERSITY OF LISBOA (FAUL)
Academic exchange program in Architecture and Design
2021

PROJECTS & COURSES

DIGITAL ARCHIVES AND RESEARCH
UI research on digital archiving, organized by Giselle Beiguelman
2024..2025 — FAUUSP



VISUAL DESIGN FOR DIGITAL PRODUCTS
Course taught by Marcos Rodrigues and Rafael Bessa
2025 — Aprender Design



CREATING SCALABLE DESIGN SYSTEMS WITH FIGMA
Course taught by Felipe Barbosa
2024 — Platô



DECODING IDENTITIES
Course taught by Giulia Fagundes
2023 — Aprender Design

TALKS

CREATING DESIGN SYSTEMS WITH P5.JS Talk given at Processing Community Day Brasil 2023

INTRODUCTORY BLENDER COURSE Free course teaching 3D modeling in Blender