João Generoso

JOÃO IS A MULTIDISCIPLINARY DESIGNER CREATING FLEXIBLE VISUAL SYSTEMS AND DEVELOPING INTERACTIVE DESIGN TOOLS

Always exploring new means of visual expression, he has experience in graphic and motion design, creative coding, procedural 3D modeling, interfaces and signage.

Based in São Paulo, Brazil, João has worked on many award-winning projects worldwide, collaborating with global brands such as Google, Itaú, Microsoft, and Nike.

CONTACT
hey@joaogeneroso.com

SOCIAL
Instagram LinkedIn

EXPERIENCE

FUTUREBRAND
Senior Designer
2025..ongoing

INDEPENDENT DESIGNER
Designer, Creative Coder
2021..ongoing

BIJARI
Designer, Motion Designer
2021..2025

0E1 ARQUITETOS
Communications Intern
2021

AWARDS & ACKNOWLEDGEMENTS

IF DESIGN AWARD
2024 — Sumaúma
2023 — Nike Ibirapuera

LATIN AMERICAN DESIGN AWARDS
2024 — Sumaúma, Gold
2023 — DemonumentaRA, Silver

BRAZIL DESIGN AWARDS
2024 — Sobre Nós, Silver
2024 — Arqueologias do DOI-CODI, Bronze
2023 — Sumaúma, Shortlist
2022 — Nike Ibirapuera, Shortlist

BRAZILIAN DESIGN BIENNIAL
2024 — Nike Ibirapuera

IBERO-AMERICAN DESIGN BIENNIAL
2024 — Sumaúma

DESIGN FOR A BETTER WORLD
2024 — Sumaúma

CAU/SP: DESIGNING THE FUTURE
2023 — Novas Ocupações

CLIENTS

COMPANIES & INSTITUTIONS
Google
Heineken
Itaú
Microsoft
Nike
Stone
Sumaúma
University of São Paulo
World Animal Protection
Young Lions Brazil

AGENCIES & STUDIOS
Alles Blau
Biabum
Bijari
Colírio Design
EST.31
FERRO
FutureBrand
Voz Colab

EDUCATION

UNIVERSITY OF SÃO PAULO (FAUUSP)
Bachelor's degree from Faculty of Architecture and Urbanism and of Design
2016..2022

UNIVERSITY OF LISBOA (FAUL)
Academic exchange program in Architecture and Design
2021

PROJECTS & COURSES

DIGITAL ARCHIVES AND RESEARCH
UI research on digital archiving, organized by Giselle Beiguelman
2024..2025 — FAUUSP

VISUAL DESIGN FOR DIGITAL PRODUCTS
Course taught by Marcos Rodrigues and Rafael Bessa
2025 — Aprender Design

CREATING SCALABLE DESIGN SYSTEMS WITH FIGMA
Course taught by Felipe Barbosa
2024 — Platô

DECODING IDENTITIES
Course taught by Giulia Fagundes
2023 — Aprender Design

DEMONUMENTA
Research on new 3D technologies, such as photogrametry, interactive 3D model web visualization, and AR.
2021..2022 — FAUUSP

TALKS & TEACHING

ITAÚ DESIGN WEEK 2025 Upcoming talk about the event's identity creation process

COMPOÉTICA 2025 Upcoming talk "Creating Interactive Systems with Shaders"

PROCESSING COMMUNITY DAY 2023 Talk "Creating Design Systems with p5.js"

INTRODUCTORY BLENDER COURSE Free course teaching 3D modeling in Blender

PRESS & FEATURES

BRAND NEW 1-100 ESTADÃO FOLHA DE SÃO PAULO TIM RODENBRÖKER PANGRAM PANGRAM CREATIVE CODE ART