João Generoso
JOÃO CREATES FLEXIBLE VISUAL SYSTEMS & DEVELOPS INTERACTIVE DESIGN TOOLS
Specialized in procedural workflows, he does graphic design, motion, creative coding,
3D modeling, and interfaces.
Based in São Paulo, Brazil, João has worked on worldwide award-winning projects,
collaborating with global brands such as Google, Itaú, Microsoft, and Nike.
CONTACT
hey@joaogeneroso.com
SOCIAL
Instagram
LinkedIn
EXPERIENCE
FUTUREBRAND
Senior Designer, Creative Coder
2025..ongoing
INDEPENDENT DESIGNER
Designer, Creative Coder
2021..ongoing
BIJARI
Designer, Motion Designer
2021..2025
0E1 ARQUITETOS
Communications Intern
2021
AWARDS & ACKNOWLEDGEMENTS
IF DESIGN AWARD
2026 — Sertrading
2024 — Sumaúma
2023 — Nike Ibirapuera
LATIN AMERICAN DESIGN AWARDS
2024 — Sumaúma, Gold
2023 — DemonumentaRA, Silver
BRAZIL DESIGN AWARDS
2024 — Sobre Nós, Silver
2024 — Arqueologias do DOI-CODI, Bronze
2023 — Sumaúma, Shortlist
2022 — Nike Ibirapuera, Shortlist
BRAZILIAN DESIGN BIENNIAL
2024 — Nike Ibirapuera
IBERO-AMERICAN DESIGN BIENNIAL
2024 — Sumaúma
DESIGN FOR A BETTER WORLD
2024 — Sumaúma
CLIENTS
COMPANIES & INSTITUTIONS
Google
Heineken
Itaú
Microsoft
Nike
Stone
Sumaúma
University of São Paulo
World Animal Protection
AGENCIES & STUDIOS
Alles Blau
Biabum
Bijari
Colírio Design
EST.31
FERRO
FutureBrand
CULTURE & MEMORY
Arqueologias do DOI-CODI/SP
Criacura
Emicida
Vladimir Herzog Institute
EDUCATION
UNIVERSITY OF SÃO PAULO (FAUUSP)
Bachelor's degree from the Faculty of Architecture and Urbanism and of Design
2016..2022
UNIVERSITY OF LISBOA (FAUL)
Academic exchange program in Architecture and Design
2021
PROJECTS & COURSES
DIGITAL ARCHIVES AND RESEARCH
UI research on digital archiving, organized by Giselle Beiguelman
2024..ongoing — FAUUSP
VISUAL DESIGN FOR DIGITAL PRODUCTS
Course taught by Marcos Rodrigues and Rafael Bessa
2025 — Aprender Design
CREATING SCALABLE DESIGN SYSTEMS WITH FIGMA
Course taught by Felipe Barbosa
2024 — Platô
DECODING IDENTITIES
Course taught by Giulia Fagundes
2023 — Aprender Design
DEMONUMENTA
Research on new 3D technologies, such as photogrametry, interactive 3D model web
visualization, and AR.
2021..2022 — FAUUSP
TALKS & TEACHING
ITAÚ DESIGN WEEK 2025
Talk about the event's identity creation process
COMPOÉTICA 2025
Talk "Creating Interactive Systems with Shaders"
PROCESSING COMMUNITY DAY 2023
Talk "Creating Design Systems with p5.js"
INTRODUCTORY BLENDER COURSE
Free course teaching 3D modeling in Blender