Sumaúma

iF Design Award 2023 Winner Latin American Design Awards 2024 Gold Design for a Better World 2024 Winner Bienal Iberoamericana de Diseño 2024 Selected Brasil Design Award 2023 Shortlist Processing Community Day Brasil 2023 Talk

Sumaúma is a journal made from the heart of the Amazon rainforest, devoted to telling the stories of the forests and their people.

Bijari was invited to create a visual identity that reflected these stories, presenting the Amazon as a place from which life emanates in a plural and complex way, from struggle to hope.

Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma
Sumaúma

SUMAÚMA

CLIENT

Sumaúma

DESIGN

Bijari ( Rodrigo Araujo, João Generoso, Lívia Gianini, Luiza Vidotto, Mariano Moreno, Guilherme Doring, Beatriz Sallowicz )

CODING & MOTION

João Generoso

PHOTOS

Alexander Gerst, Araquém Alcântara, Sumaúma

YEAR

2022 + 2023

CREATIVE PROCESS

Sumaúma is an imponent tree with large and profound roots, the sapopembas. These roots, together with indigenous patterns, became the main inspiration for the bold logo.
The palette invokes the colors of the Amazon, while the letter width variations give life to the logo, a living being like the forest.
The widening of the letters becomes a window to this diverse world, spreading stories before untold.

MOTION & TEMPLATE TOOLS

The logo's letters are generated with code, helping us to easily create logo variations and animations only by changing a few parameters.
A tool was later developed to help create social media posts, allowing Sumaúma's communication team to easily and consistently create pieces that follow the visual identity.