Sumaúma is a journal made directly from the heart of the Amazon rainforest, devoted to telling the stories of the forests and their people.
The editorial team of Sumaúma invited the Bijari studio to create a visual identity that reflected the stories they wanted to share, presenting the Amazon as a place from which life emanates in a plural and complex way, from struggle to hope.
Client
Sumaúma
Visual Identity
Bijari (Rodrigo Araújo, Lívia Gianini, João Generoso, Luiza Vidotto,
Mariano Moreno, Guilherme Doring, Beatriz Sallowicz)
Creative Coding and Motion
João Generoso
Photography
Alexander Gerst, Araquém Alcântara, Sumaúma
Year
2022
Visual Identity
Sumaúma is an imponent tree with large and profound roots, the
sapopembas. These roots, together with indigenous patterns, became the main inspiration for the
bold logo. The palette invokes the colors of the Amazon, while the letter width variations give
life to the logo, a living being like the forest. The widening of the letters becomes a window
to this diverse world, spreading stories before untold.
Template Platform and Motion
The letters were programmed using Blender and Geometry Nodes, helping us to easily create logo
variations and animations only by changing a few parameters.
Later, p5js was used to build a web application to help create social media posts, allowing
Sumaúma's social media team to easily and consistently create pieces that follows the visual
identity.
