Sertrading

Leading the foreign trade sector in Brazil, Sertrading moves over R$29 billion per year. Following its acquisition by BTG Pactual, the brand's repositioning evolves the company from just a logistic operator to become a complete, innovative, and market-leading partner.

Designed by FutureBrand, the graphic elements are rooted in the logic of barcodes, creating a proprietary visual identity that is alive and in constant motion.

I was invited to create a custom design tool that generates both static and motion brand assets, transforming linear patterns into dynamic compositions that range from modular structures to true abstract illustrations.