For its 2025 edition, Itaú Design Week explored the theme "Design That Resonates", discussing how the field can create meaningful connections in an increasingly fast-moving landscape.
An original soundtrack based on Brazilian rhythms was written specially for the event, while audio-reactive gradients were developed with code to express there rhythms with motion, becoming the visual universe's main asset.
ITAÚ DESIGN WEEK 2025
CLIENT
Itaú
DESIGN
Itaú ( Beatriz Oliveira, Regys Lima, Kelvyn Lopez, Ricardo Destro, Marina Riecken, Ary Suptitz ), João Generoso
CODING & MOTION
João Generoso
COMMUNICATIONS & MARKETING
Fernanda Botelho, Priscila Bianchini, Bárbara Abrantes
SOUNDTRACk
Beatriz Oliveira, Ricardo Destro
YEAR
2025
CREATION PROCESS
The audio-reactive gradients are custom shaders created with Blender. They have a set of
parameters that allows fine-tuning the animation's mood, reflecting the music it is reacting
to.
High audio frequencies drive the animation speed, while low frequencies distort the gradient,
resulting in a motion that directly communicates the music.