Visual identity proposal for Orsini, one of the most renowned landscape design studios in Brazil.
Inspired by the framing of landscape when photographed, the logotype is often seen partially, highlighting its curves and mirroring the flowerbeds present in the studio's projects.
ORSINI LANDSCAPING
CLIENT
Orsini Landscaping
COORDINATION
Bijari ( Rodrigo Araujo )
VISUAL IDENTITY
João Generoso, Mariano Moreno
YEAR
2025
CREATION PROCESS
The proposed logotype combines Orsini's name with the organic curves created for his projects,
embodying the signature for which the studio is sought after.
Representing a landscape studio, the color palette and gradients convey the light and shadow
painted by the vegetation, while the serif typeface translates Orsini's handcrafted and
meticulous design work.