Nike Ibirapuera

For Nike's requalification of two sports spaces in the Ibirapuera Park, Bijari was invited to create a visual identity capable of welcoming both newcomers and professional players. As a result, the basketball court and soccer field were transformed into spaces not only for playing, but also for an educational and accessible experience.

The project was greatly recieved by the park users, improving both the sport spaces and the infrastructure of the immediate surroundings.

Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera

NIKE IBIRAPUERA

CLIENT

Nike

DESIGN

Bijari ( Rodrigo Araujo, João Generoso, Lívia Gianini, Luiza Vidotto, Débora Pistore )

PRODUCTION

GTM Cenografia

PHOTOS

BR+SK, Gustavo Dantas

YEAR

2022

CREATION PROCESS

I contributed with the drawing of all patterns and with the studies of the spaces, from concept to final designs.
I also created the 3D visualizations of the studies, which allowed us to understand the best scale of the elements and how they worked in the built space.