Nike Ibirapuera

For Nike's requalification of two sports spaces in the Ibirapuera Park, Bijari was invited to create a visual identity capable of welcoming both newcomers and professional players. As a result, the basketball court and soccer field were transformed into spaces not only for playing, but also for an educational and accessible experience.

The project was greatly recieved by the park users, improving both the sport spaces and the infrastructure of the immediate surroundings.

Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera
Nike Ibirapuera

NIKE IBIRAPUERA

CLIENT

Nike

DESIGN

Bijari ( Rodrigo Araujo, João Generoso, Lívia Gianini, Luiza Vidotto, Débora Pistore )

PRODUCTION

GTM Cenografia

PHOTOS

BR+SK, Gustavo Dantas

YEAR

2022

CREATION PROCESS

The visual identity was prototyped in Illustrator and Photoshop, then exported to Blender for a 3D visualization of the spaces.
This workflow allowed us to quickly understand the proper scale of elements, how they worked together in the built environment, as well as giving a clear preview to be discussed weekly with the Nike team.