For Nike's requalification of two sports spaces in the Ibirapuera Park, Bijari was invited to create a visual identity capable of welcoming both newcomers and professional players. As a result, the basketball court and soccer field were transformed into spaces not only for playing, but also for an educational and accessible experience.
The project was greatly recieved by the park users, improving both the sport spaces and the infrastructure of the immediate surroundings.
Client
Nike
Visual Communication
Bijari (Rodrigo Araújo, Lívia Gianini, João Generoso,
Luiza Vidotto, Débora Pistore)
Patterns
Rodrigo Araújo, João Generoso
Production
GTM Cenografia
Photography
BR+SK, Gustavo Dantas
Year
2022
Creation Process
The visual identity was prototyped in adobe illustrator and photoshop, then exported to Blender for
a 3D visualization of the spaces.
This workflow allowed us to quickly understand the proper scale of
elements, how they worked together in the built environment, as well as giving a clear preview to
be discussed weekly with the Nike team.
