Social media communication identity for the Faculty of Architecture, Urbanism, and Design (FAUUSP).
A system of templates organizes content across various media formats, paired with six procedural patterns inspired by the brutalist architecture of the school's main building.
FAUUSP
CLIENT
Faculty of Architecture and Urbanism and Design of the University of São Paulo
VISUAL IDENTITY
Bijari ( Rodrigo Araujo, João Generoso, Mariano Moreno, Guilherme Doring )
CREATIVE CODING
João Generoso
PHOTOS
Leonardo Finotti, Nelson Kon
YEAR
2024
PATTERNS
To prevent these patterns from becoming repetitive, a custom tool was developed to generate new variations each day, with additional adjustable parameters for fine-tuning the final result.