Amazônia

The Brazilian Legal Amazon now has its own brand identity, created to strengthen its nine states as a national and international tourism destination. A living brand, co-created with Amazonian artists and built from the real coordinates of the region's rivers.

I've contributed to the project with Igaratype, a custom type tool that writes using Amazon rivers as letters. Besides becoming one of the brand's main assets, the tool is public for everyone to use.